I have gained a world of knowledge since I have started on this journey to be a person who shares, makes and markets items online. I have learned even more now I that I am ghostwriting (Blog link) for others on various topics. I have applied what I have learned through research and what I have learned to avoid due to my mistakes. Here are a few things:
1. Market What You Know
- This should be a no-brainer, but I am putting this here.
- People know when you are faking it. They know when you are speaking or writing about something you have expertise in.
- Being knowledgeable in your field means that you know a lot of what it takes to succeed in your field, and not much about other fields.
- Don’t fake it. Do what you know; live what you know, and the world will come to you.
2. Live your Passion
- If you have found your niche, it’s something that brings you joy every time you do it. It fulfills you, and makes you open up.
- Don’t ever sacrifice your passion. There will be haters. Don’t worry about them. They’re probably just jealous.
3. Mingle with others of like minds.
- Find other people in your field. You can talk to them, get tips on how to improve and even help others that are just starting out.
- Don’t worry about competition. It will always be out there, but if you are networking within your niche, you may get referrals from your fellows. Someone may ask them for something they may not be able to do or don’t have time to do at the moment.
4. It’s Social Media, not Commercial Media
- You have a passion and you want to share it with the world. Great! Just don’t forget that social media is just that, social.
- Even though your main goal on social media is to sell, you have to build relationships with the people who are following you. This means posting little snippets of your day. If you’re having a hard time getting up and running, they what to see that. It proves you’re more than what you are selling.
- Constant advertisements on your feeds look like you’re spamming and you may lose followers.
- Mix it up with games, memes, interesting things you have found on the internet. All this will get their attention and they will come, look, comment, and return to your little space more often.
- Don’t forget to thank those who like your pages and follow you on other social outlets. This lets them know you are there and paying attention. Likewise, respond to comments, shares, and retweets. This will make you stand out in their mind.
5. Hashtags are great, but don’t over do them.
- It has been proven time and time again that posts get more attention when they have three or fewer hashtags in them. This is because people want to read your update to see what you are doing, not weed through endless hashtags to decipher your message. Put them at the end.
- If you want to know the best hashtags to use, you can find suggestions by searching “hashtags for________”. Browse them and use the ones that are most popular.
6. Everyone is naturally curious.
- This means they want to see what is behind the scenes. They want to see your workshop and the progress you’re making on your item or project. Bring them into the loop, and see what happens.
7. Don’t stay in your little corner of the world.
- Posting to your fanpages and tweeting is fine, but unless you get out there and interact with others, you will stay invisible.
- Go to other pages and comment on their posts. Make them meaningful and constructive. Tell them why you like the post.
- Join groups that will help get your brand out there. There are tons of marketing groups out there.
- Go visit and read other people’s blogs. Comment on them, meaningfully, and they will do the same for you.
- Marketing is all about interaction. It’s not only about getting onto the search engines, but letting people know you’re out there by being active.
8. Tag and Keyword responsibly.
- Not everyone is going to know what a jump ring or a finding is, and not everyone is going to know the name of the stitch you used.
- Take a step outside your world and make keywords and tags describing your item as someone looking for it would.
I hope what I have learned can help you in some way.
Until next time, God Bless